The SWOT Analysis is a tool that supports team building while delivering a review of the internal and external factors that influence a team’s performance. Participants define the (S) Strengths, (W) Weaknesses, (O) Opportunities and (T) Threats they encountered then shape their next steps with these in mind.
The SWOT framework was created by Albert Humphry. Its aim was to support a business strategy within the context of the marketplace. Strengths and weaknesses refer to internal factors while opportunities and threats align to external factors. The framework is now used more broadly to help deliver realistic, attainable objectives while minimizing risk and maximizing efficiency.
The SWOT Analysis works as a team-building activity as it helps team members gain insight into each other. It also translates well into a futurespective that can help shape a high-level strategy going forward.