What is the SWOT Analysis?
The SWOT Analysis is a tool that supports team building while delivering a review of the internal and external factors that influence a team’s performance. Participants define the (S) Strengths, (W) Weaknesses, (O) Opportunities and (T) Threats they encountered then shape their next steps with these in mind.
The SWOT framework was created by Albert Humphry. Its aim was to support a business strategy within the context of the marketplace. Strengths and weaknesses refer to internal factors while opportunities and threats align to external factors. The framework is now used more broadly to help deliver realistic, attainable objectives while minimizing risk and maximizing efficiency.
The SWOT Analysis works as a team-building activity as it helps team members gain insight into each other. It also translates well into a futurespective that can help shape a high-level strategy going forward.
SWOT Analysis format
What advantages do we have over others? What resources, skills and knowledge do we possess? What gives us confidence?
What weaknesses do we have relative to others? Where are we underequipped? What are our knowledge gaps?
What could we do to exploit our advantages? What can we capitalize on based on our strengths?
What could negatively impact us? What could threaten our success? What have we seen derail us in the past?
This style of retrospective can be used when your team is having trouble completing a task. Having the ability to see what has been slowing you down and what you have achieved despite this, can be helpful in providing confidence when trying to complete a difficult task.